Setting the Stage with Research and Analysis
The first month is often the most crucial yet least visible part of the SEO process. You won’t see a ton of visible results, but trust me, a lot of important behind-the-scenes work is happening. This is when your SEO experts conduct a full website audit, basically a health check for your site. Are there broken links? Is your website slow to load? Are your URLs optimized for SEO? These small technical tweaks are vital for getting your website in shape to rank.
Your team will also dive into keyword research. What are your customers actually searching for? In Louisville, Kentucky, the search terms that matter to a small business can make or break your online visibility. Your SEO team will create a strategy around these keywords to help guide content creation and on-site optimizations in the coming months.
And it’s not just about the keywords themselves. Your competitors' SEO strategies are also analyzed. This helps you identify gaps in your own strategy and opportunities you might have missed.
Crafting Content and Optimizing Structure
By the second month, things are starting to come together. You've laid the foundation, and now it’s time to build. In the world of SEO, content is king, Google loves fresh, informative, and relevant content. So, the second month is all about creating valuable content that aligns with your keywords and your audience’s search intent.
If you're running a business in Louisville KY, maybe it's time to write blog posts about local events or industry news that can drive organic traffic to your site. Your SEO team will also start optimizing existing pages on your website, ensuring that each page is fine-tuned for specific search terms.
But it’s not just about the words. Month two is when internal linking becomes essential. By linking to other relevant pages on your site, you’re telling search engines that your website is organized, and that’s something Google appreciates. It makes it easier for both users and search engines to navigate your site.
Tracking Progress and Refining Strategy
By month three, you’ll likely begin to see some movement, albeit subtle. Your keyword rankings might start improving a bit, or you could notice an increase in site traffic. But don’t get too excited just yet; there’s still a long road ahead. However, this phase is where tracking and data come into play.
Your SEO team will look at the progress so far, analyzing what’s working and what’s not. Which keywords are performing well? Are there areas of your site that could use more optimization? The data gathered in the first few months will be used to refine your strategy and make adjustments moving forward. It’s about becoming more targeted and precise, improving the overall effectiveness of your campaign.
This is also when local SEO becomes a major focus, especially for small businesses in Louisville, Kentucky. If you haven’t yet optimized your Google My Business profile, now is the time. A strong local SEO strategy ensures that when people search for a business like yours in the area, your company shows up in local results, making you more visible to potential customers nearby.